Significantly, depending on the narrative platform, these metaphors can be cued textually, visually, musically or/and kinesthetically. Whereas we partially agree with the latter argument, we nevertheless argue that, if seen as a whole, the Lessmore combo employs a catalogue of metaphors, such as reading is sharing or reading is remaining young, with a view to deepening and refreshing the reader/viewer/user's appreciation of reading as an activity that fosters one's affective and cogni-tive development. Second, one of its components, the e-book app, has been regarded as ineffective in enhancing the reading experience due to its limited interactive options. First, it has been revealed that the book emphasizes the significance of books at large at the expense of foregrounding the benefits and mechanics of the act of reading. Morris Less-more, a cross-media narrative,which consists of four thematically related but discrete versions of one story (a film, an e-book app, a picturebook and an IMAG-NO -TRON app), has been criticized for two main reasons. In addition to being praised for promoting the healing power and the pedagogical potential of literature, William Joyce and Moonbot Studios' The Fantastic Flying Books of Mr. I argue that investigation into this process might help counter moral panics based on implicit assumptions about a projected future dystopia in which the disappearance of childhood, the book, and the human capacity for empathy are all falsely connected.
Inspired by Jenkin’s theories concerning transmedia storytelling, I propose the term “transsensory storytelling” as a means for theorizing the meaning-making possibilities of changing sense ratios when an app’s engagement with touch and sound extends the visuality of a book. Exploring the tension between my own textual analysis and the affective responses reported by youth interpreters and by Goodreads reviewers, I explore how Chopsticks invites readers to enter “the multimodal subjunctive” (Mackey, 2008, 2011), compelling consideration of our senses and emotions in interactive meaning-making processes.
This paper analyzes the possibilities of empathic experience created by Jessica Anthony and Rodrigo Corral’s book and iPad app Chopsticks (2012), using as a theoretical framework Marshall McLuhan’s theories concerning “hot” and “cool” media in Understanding Media and the significance of changing “sense ratios” created by the extension of new technologies “into the social world,” as he first posited in The Gutenberg Galaxy.
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